Campaign Marketplace

Reach South Africa's creators.
Drive real results.

Post a campaign brief, match with vetted local creators, and pay only when you approve the content. Escrow-protected budgets. SARS-compliant invoicing. All in rands.

Get started free I'm a creator
No platform fee for brands
Escrow-protected budgets
Pay on delivery
Summer Glow Campaign
Skincare Brand · R25,000 budget
Live
15 creators applied
Thandi K.
Beauty · Reel · Score: 82
Applied
Sipho M.
Lifestyle · Story · Score: 67
Applied
Naledi D.
Fitness · Video · Score: 91
Applied
+12 more applicants
Creators active on
Instagram
TikTok
YouTube
Facebook
X
LinkedIn
500+
Vetted SA creators
9
Provinces covered
R5.78
Earned per R1 spent*
88%
Trust peer recommendations*
* Industry average — Nielsen, Aspire Creator Economy Report 2024

The talent

Meet some of our creators

From Cape Town fashion to Joburg tech, Durban food to Limpopo lifestyle — authentic voices across every niche.

Thandi Khumalo
Thandi Khumalo
Beauty & Wellness
24K reach
Nomsa Dlamini
Nomsa Dlamini
Fashion & Style
18K reach
Lerato Molefe
Lerato Molefe
Food & Cooking
31K reach
Zanele Nkosi
Zanele Nkosi
Fitness & Health
12K reach
Palesa Mokoena
Palesa Mokoena
Tech & Education
8K reach
Siyanda Ndlovu
Siyanda Ndlovu
Lifestyle & Travel
15K reach
Sign up to browse creators

How it works

From brief to approved content

No agency middlemen. No back-and-forth emails. Post a brief, pick your creators, approve the work.

1

Post your brief

Describe what you need — platform, content type, budget. Your campaign goes live to the marketplace in minutes.

2

Creators apply to you

Review applicants with verified engagement scores, portfolio links, and campaign history. Pick the right fit for your brand.

3

Review deliverables

Creators submit content to your workspace. Request revisions or approve. Your budget stays in escrow until you're satisfied.

4

Approve & pay

Happy with the content? Approve it and funds release instantly. SARS-compliant tax invoices generated automatically.

Get started free
Brand and creator collaboration
We were spending weeks emailing influencers individually. With Sociaal, we posted a brief and had 12 qualified applicants within 24 hours. The escrow system means we only pay for content we're happy with. It's completely changed how we run campaigns in SA.
JV
Johan van der Merwe
Marketing Manager, Skincare Brand
12
Applicants in 24hrs
3x
More engagement vs DM outreach
R0
Platform fee for brands

Why Sociaal

Built for the SA market.
Not adapted from it.

Global influencer platforms don't understand SA audiences, SA payment rails, or SA tax requirements. Sociaal was built here, for here.

South African creator filming content

Escrow protection

Your budget is held safely until you approve deliverables. No risk of paying for content that doesn't meet your brief.

Verified creator scores

Every creator has a score based on real activity — subscriber count, posting frequency, and completed campaigns. No fake followers.

SARS-compliant invoicing

Tax invoices generated automatically for every campaign. EFT or card — your finance team will love it.

Rehire your best creators

Build your creator network. Invite past collaborators to new campaigns with one click from your Collaborators hub.

Nationwide reach

Creators across all 9 provinces. Filter by niche, language, platform, and location to find the perfect match.

All in rands

No USD conversion. No international transfer fees. Budget, pay, and report in ZAR.

Stop paying international fees to reach local audiences.

Get started free

The difference

Without Sociaal vs. with Sociaal

Without Sociaal
DM creators individually on Instagram
No way to verify follower authenticity
Pay upfront with no delivery guarantee
Manual invoicing and tax tracking
International platform fees in USD
Weeks to find and negotiate with creators
With Sociaal
Post a brief and creators come to you
Verified engagement scores on every profile
Escrow holds your budget until delivery
SARS-compliant invoices generated automatically
Everything in rands — zero conversion fees
First applicants within hours, not weeks

FAQ

Common questions from brands

How much does it cost to use Sociaal as a brand?

There's no platform fee for brands. No subscription, no listing fee. You only pay the campaign budget you set. Sociaal takes a small fee from the creator's side. What you budget is what goes to the work.

How is my budget protected?

Your entire budget is held in escrow from the moment you publish. Funds are only released to the creator once you explicitly approve their deliverables. If a creator doesn't deliver, your money stays safe. You can also fund via EFT for budgets over R10,000.

Can I invite specific creators or only post open campaigns?

Both. You can post an open campaign and let creators apply to you, or you can invite specific creators from your dashboard or Collaborators list. You can even create a campaign pre-filled for a specific creator you've worked with before.

What payment methods do you support?

Card payments (instant) and EFT bank transfers. For budgets over R10,000, we recommend EFT — a SARS-compliant tax invoice is generated automatically. Your finance team can reconcile everything cleanly.

How do I know creators are legitimate?

Every creator has a verified engagement score based on real activity — subscriber count, posting frequency, and completed campaign history. You can also see their campaign portfolio, content type specialisation, and platform presence before you accept anyone.

Can I request revisions on content?

Yes. When a creator submits content, you can approve it or request a revision with detailed feedback. The creator resubmits, and you review again. Funds stay in escrow through the entire process.

Your next campaign starts here.

Create your brand account in under 2 minutes. No commitment, no platform fee.

Get started free Learn more